New Technologies

The future of technological innovation in digital television broadcasting is alive and well. New services for broadcast beyond HDTV, multicasting and mobile DTV are in the process of being developed, and the first step in that process is developing technical standards. These standards will address the technical specifications needed for applications and services to consumers.photo_robot

Technology continues its rapid pace of change. Many consumer electronics products such as video game consoles, Blu-ray disc players and personal computers are Internet-enabled, allowing them to receive content and services from Internet-based service providers. DTV receivers are also now available with such features, which enables new models for broadcast television to leverage these capabilities, enhance TV programming with Internet content and provide extended services proving entertainment programming and information. Your local TV stations are eager to take the current experience of television to the next level by introducing a number of enhanced features for viewers.

photo_baseballOne such enhanced feature is Non-Real Time (NRT) services, a method for broadcasting content consumers desire straight to storage platforms within their TVs, mobile phones, laptops and other new receiver products. Broadcasters will be able to transfer personalized and timely content automatically and efficiently. Other features will include support for exciting technologies like 3D digital television, program-related interactivity, Internet connectivity, data collection and more.

These new technical standards will also increase the efficiency of the DTV system through use of highly efficient video compression/decompression technologies (codecs). Many advances in compression coding have been made since the widely-deployed MPEG-2 technology was introduced some fifteen years ago. New high-efficiency audio codecs are also available. New receivers incorporating advanced codecs will enable broadcasters to increase their programming options and more efficiently serve the public through news, weather, sports and entertainment programming.

The television broadcast model has long been recognized as the most efficient method of reaching large numbers of people with content of general interest. In times of emergencies, history has proven that the broadcast system is far more reliable than any other method of reaching the public. Soon, this wide and reliable reach will become even more efficient and flexible.

Broadcasters will usher in a new world of television content and viewing experiences, and before you know it, new TVs will do a whole lot more than the one you have now!